| Description | Suggesting a way of being, as atmospheric and joyous as possible, proposing values instead of merely placing products. Salvatore Ferragamo continues embracing the diversities and complexities of the contemporary world. In doing so, it heralds with renewed dedication, the crafty inventiveness and inclusive spirit that have been there right from the beginning.The advertising message is one of plurality, conviviality, gioia di vivere. The cast is varied, and images are meant as portraits. Advertising, thereafter, is about inspiration rather than aspiration. Better still, it has values, more than products, as aspirational focus. |
